The first Alaska Airlines 737-800 completed its interior retrofit and is once again ready to carry passengers. Gone are the carpet-art cabin dividers and forward bulkhead wall. Replacing them are muted tones of blue, beige, and grey.
Alaska Airlines
Alaska Airlines adds loyalty to flight pass subscription pitch
Alaska Airlines is adding a touch of loyalty to its flight subscription program. In addition to adding Salt Lake City as an eligible market, the carrier will now give some subscribers MVP or MVP Plus status for enrolling in the program.
Alaska Airlines MAXes out with updated order book
Alaska Airlines will add 52 more 737 MAX to its fleet over the next five years, the largest single aircraft commitment in its history. The carrier exercised all of the options it held from its landmark December 2020 Boeing order, with deliveries due through 2027.
BAGTAG targets North American expansion, adds homing solution
Having secured a bridgehead in North America with its Alaska Airlines deal, BAGTAG is looking to grow quickly, both in terms of customers served and the type of offerings available.
Alaska Airlines adds 100K elite benefits, including free inflight WiFi
How much is a year of free inflight WiFi worth? Top tier elites in the Alaska Airlines Mileage Plan program can make that decision, thanks to the carrier’s new 100K Choice Benefit option.
Alaska Airlines going digital to slash bag check-in time
Alaska Airlines has grand visions for growth, targeting a 40% increase in passenger count over the next five years. Digital solutions are a large part of the plan to meet that growth, touching every facet of the business, including the tags on checked bags.
US airlines delivering less efficient operations
A review of employment numbers and schedules suggests the airlines are up to 20% less efficient than in 2019 on a per-employee basis.
Spirit wins Newark slots, with conditions to keep them
pirit Airlines led the legal charge to ensure the slots Southwest Airlines abandoned at Newark would be reallocated. Now, after much legal wrangling, the carrier won the rights to those 16 slots.
Alaska Airlines finds a new Architect for fare planning
Alaska Airlines is changing the way it prices tickets. The carrier’s transition to ATPCO’s Architect pricing tool allows it to take a more holistic view of pricing strategy rather than focusing on individual fares.
Alaska Airlines launches $8 flat-rate in-flight WiFi
Fast in-flight WiFi. Fair pricing. But not quite free. That’s the proposition now on offer from Alaska Airlines, as it sets a flat-rate, $8 per flight price point for internet service across its fleet.