When it launched in 2000 one of JetBlue’s key differentiation points was one-way pricing for all trips. Those days, however, are long gone.
Blue Basic
Introducing Blue Basic: JetBlue’s new, most limited fare option
JetBlue’s Blue Basic fare is now for real. The basic economy offering limits flexibility, effectively introducing a fare hike. And the overall reshuffling of fare families brings a couple surprising adjustments to the company’s offerings.