Norse Atlantic will bring its 787 “Longships” across the Atlantic Ocean beginning in June. The carrier formally launched its first four transatlantic routes, with New York City, Los Angeles, and Florida connecting to Oslo from this summer.
JetBlue’s arrival in a new market typically sees fares charged by other carriers drop. Where JetBlue and Spirit overlap, however, it is inevitable that fares will rise. They have to in order for JetBlue to realize the net benefits it proposes.
Finnair believes that some business class passengers might be making the purchase solely for the premium in-flight experience. The carrier launched a “Business Light” ticketing option today that delivers the on-board amenities but not other business class benefits.
JetBlue is eliminating change fees from most fares and also removing the option for its Blue Basic passengers to bring a carry-on bag into the cabin as part of its latest fare families update.
Forget about the punitive selling proposition of a Basic Economy fare. Long-haul LCC startup ZIPAIR is ready to sell a Basic Business Class seat.
JetBlue’s Blue Basic fare is now for real. The basic economy offering limits flexibility, effectively introducing a fare hike. And the overall reshuffling of fare families brings a couple surprising adjustments to the company’s offerings.
The airline will insist that the move is about increasing options. But Hawaiian Airlines launched its Basic Economy fares in three markets today, resulting in a $30 fare increase to passengers.
The co-brand revenue is great and JetBlue intends to continue expanding that stream. But the carrier also knows its TureBlue loyalty program needs a little more to become a mature offering for consumers. That should be good news for travelers, assuming the carrier can execute.
The most punctual airline in the United States is facing a pair of notable delays affecting the company’s revenue. Hawaiian Airlines detailed the impact of aircraft delivery issues and new fare products that did not arrive on time.
JetBlue realized $33 per passenger in ancillary revenue last quarter, an all-time record for the carrier. But the company is not resting on that accomplishment. Rather, JetBlue sees significant opportunities for further growth with more unbundling (and rebundling) of fares.