Sometimes it makes sense to follow the crowd when introducing a similar product. Or do things differently and attract attention. JetBlue chose both as it launches upgrades for the new BlueFirst cabin, part of the 2027 Mosaic program changes announced last week.
Blue Basic
JetBlue Quietly Drops One-Way Pricing in More Markets
When it launched in 2000 one of JetBlue’s key differentiation points was one-way pricing for all trips. Those days, however, are long gone.
Introducing Blue Basic: JetBlue’s new, most limited fare option
JetBlue’s Blue Basic fare is now for real. The basic economy offering limits flexibility, effectively introducing a fare hike. And the overall reshuffling of fare families brings a couple surprising adjustments to the company’s offerings.