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greenwashing

Lufthansa Group pitches "Green" fares to boost passenger SAF offset purchases

13 February 2023 By Seth Miller 1 Comment

Airlines have tried selling carbon offsets and alternative fuel options to passengers for a few years now, generally with minimal success. The Lufthansa Group of airlines now hopes to boost sales by making “Green” flights an option earlier in the booking flow, akin to picking between Economy Light or a flexible fare.

This story is about: Austrian Airlines, Brussels Airlines, Carbon Offset, distribution, fare families, greenwashing, Lufthansa, Lufthansa Group, SAF, sustainable aviation fuel, Swiss Filed Under: Airplanes and Airports, Distribution

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