Many airlines offer passengers the opportunity to pay a bit extra on their flights to purchase Sustainable Aviation Fuel (SAF) for the trip. airBaltic’s recently launched program appears to be rather different, avoiding the greenwashing approach most others pursue.
sustainable aviation fuel
Oscar the Grouch wants you to get excited about Sustainable Aviation Fuel (SAF) production. The Sesame Street character took on an additional job as United Airlines’ new Chief Trash Officer, part of a public outreach campaign the carrier launched this week.
Airlines have tried selling carbon offsets and alternative fuel options to passengers for a few years now, generally with minimal success. The Lufthansa Group of airlines now hopes to boost sales by making “Green” flights an option earlier in the booking flow, akin to picking between Economy Light or a flexible fare.
Last week was, generally speaking, a pretty strong showing for emissions concerns in the aviation world. IATA, the industry’s largest global trade group, passed a resolution targeting net zero emissions across their operations by 2050.
United Airlines plans to purchase at least 15 supersonic jets from Boom. If everything goes to plan the jets could be carrying passengers between the US East Coast and Europe by the end of the decade. That’s a big if.
JetBlue passengers flying on domestic routes will not have to choose whether they want to purchase carbon offset credits or not going forward. The carrier announced today that it would take on that burden beginning in July 2020. The carrier will also ramp up the use of sustainable aviation fuel (SAF) from the middle of the year, beginning with flights departing San Francisco.
From biofuel investment to supporting crazy new aircraft design concepts, KLM is leading the charge in a push towards more sustainable operations. And there’s plenty more yet to come.