Delivering a consistent inflight entertainment experience on a constantly changing fleet is a tremendous challenge. Canadian carrier Air Transat aims to meet that test, announcing this week that it will add the Bluebox Wow streaming IFE solution on board beginning in Summer 2019.
The deployment, which awaits final Transport Canada approvals, will see Bluebox Wow in service on a range of both narrow- and wide-body aircraft, including Airbus A310s, A321ceos, A321neos, and Boeing B737s. Initially, the deployment is expected to include 17 aircraft during the summer 2019 season but will expand to 38 aircraft for the winter season.
Offering a seamless IFE experience across a fleet like ours, with different aircraft types and some only joining our fleet for seasonal deployment, is a challenge. Introducing Bluebox Wow across all of these aircraft resolves that challenge and will deliver the same high-quality experience to all. Bluebox Wow offers a powerful range of capabilities and we are excited to deploy a system upon which we can further develop our in-cabin experience.– Dave Bourdages, Vice President In-Flight Services and Customer Experience, Air Transat
The streaming IFE-in-a-box solution from Bluebox delivers 1.6 terabytes of media content to passengers in a stand-alone, portable system. Because it is a walk-on rather than a permanent installation the kit can easily be moved or removed as necessary. Given the high variability in Air Transat’s fleet, including short term leasing of aircraft, that proves to be a very valuable feature for the carrier.
Whether deploying on single- or twin-aisle aircraft, the powerful streaming and networking capabilities of Bluebox Wow ensure a consistent IFE experience across a variety of aircraft types. Along with the ability to move the boxes between different aircraft in a mixed fleet, Bluebox Wow offers an extremely flexible solution for operators such as Air Transat with a fleet profile that varies greatly as it responds to seasonal market demand.– Kevin Clark, CEO, Bluebox
The low acquisition and support costs are also key factors for Air Transat. As a low cost carrier the company works to keep its expenses to a minimum. That it is delivering the content for free rather than as a paid option is slightly surprising, but also speaks to the low costs of the system.
For Bluebox the Air Transat deal is the latest in a string of wins. Other recent deals include delivering the kit to:
- Oryx Jet
- Jeju Air
- Air Astana
- Jazeera Airways
- Caribbean Airlines
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