The Business of Passenger Experience
It was called "Kiteline" and it was going to revolutionize the inflight passenger experience. A light weight connectivity solution with visions of delivering core functionality, the Kiteline concept is now being emulated by Lufthansa Systems, Iridium, AirFi, fflya and more. And, unlike Kiteline's failure nearly a decade ago, these solutions are now (finally) taking flight.
More than a year after committing to the platform SpiceJet rolled out its inflight entertainment offering today. The BYOD streaming solution, branded SpicEngage, offers, video content, games, reading options and more. Passengers access the system using their own mobile devices. The system, based on Lufthansa Systems’ BoardConnect platform is available fleet-wide, covering both 737 and Q400 aircraft.
Can a more immersive moving map experience turn more passengers into inflight shopping customers? A greater opportunity to both entertain and engage passengers is part of the proposition from FligthPath 360; and maybe some purchases, too.
Can a slow inflight internet connection deliver real passenger benefits? In many cases it is better than nothing and Lufthansa Systems is talking about ways to integrate such into a low-cost solution for airlines.
Air Europa’s short-haul passengers are getting an IFE upgrade next year, thanks to BoardConnect from Lufthansa Systems. The latest iteration of the platform includes plenty of new features, but getting rid of the battery could prove a tipping point for the product.
