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Mark Ross-Smith

Consumers really do pay to be loyal, and that’s good for them

27 September 2023 By Seth Miller 1 Comment

Not only are customers who buy an elite status match good for airline and hotel loyalty programs, they’re likely more profitable by many metrics than those who the programs previously attracted through free match or challenge programs.

This story is about: American Airlines, ancillary, ancillary fees, ancillary revenue, cobrand, credit card, credit cards, elite status, frequent flier, frequent flyer, Frontier, LATAM, loyalty, Mark Ross-Smith, WAF23 Filed Under: Loyalty

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