Sometimes it makes sense to follow the crowd when introducing a similar product. Or do things differently and attract attention. JetBlue chose both as it launches upgrades for the new BlueFirst cabin, part of the 2027 Mosaic program changes announced last week.
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Southwest Confirms Lounge Plans, Premium Credit Card Option
Southwest Airlines, after months of speculation, formally confirmed plans to launch a network of airport lounges from late 2027.
Boston BlueHouse, Basic Business launch with JetBlue
JetBlue will let a whole lot more passengers into its BlueHouse lounges starting this week, news announced in conjunction with the grand opening of the Boston location.
Spirit Pushes Premium Pivot for Bankruptcy Exit
A big part of Spirit Airlines’ plan for exiting bankruptcy this summer: Betting on premium to drive its future revenues. But, also, the carrier is still not entirely sure what that premium looks like.
JetBlue’s 25th Birthday Challenge, and My Plan of Attack
This is a pretty terrible idea. But, at least for the moment, I’ve got a plan that will see me fly to 25 unique JetBlue airports over the next few months, collecting 350,000 TrueBlue points and 25 years of Mosaic 1 status along the way.
Southwest Kills Bags Fly Free
Southwest Airlines continues to align with the rest of the industry, adding checked bag fees for most passengers starting this summer.
Loyalty, Legroom Drive Value at Allegiant, Sunset for Sunseeker
Allegiant continues to derive value from its efforts to move upscale, as its extra legroom and loyalty programs contribute to the carrier’s profitability.
JetBlue’s Premium Credit Card is Here
The easiest way to access JetBlue’s planned lounges in Boston and New York City (JFK) will be via the carrier’s newly announced premium credit card, issued in partnership with Barclays US. But is it worth the $499 annual fee?
Alaska Airlines launches long-haul hub at Seattle, pushes premium
Tokyo will be the first long-haul market for Alaska Airlines from its Seattle hub, with a dozen new markets planned by the end of the decade.
American gets exclusive with Citi, boots Barclays from cobrand party
American Airlines and Citi are finally going exclusive. After years of a multi-party cobrand credit card relationship Barclays will be pushed out as part of a new, 10-year deal for American.