JetBlue is very much not the same airline it was a decade ago when the its Mosaic program launched. And now the elite status portion of the company’s TrueBlue loyalty program will change, reflecting the carrier’s evolution as well as shifts in the overall airline loyalty market.
How can a small airline with no loyalty program to speak of take advantage of the booming co-brand credit card market? Avelo and Capital One appear to have a solution.
The new Star Alliance credit card, first teased in May of this year, is now live in Australia. Launched in partnership with HSBC, the first of its kind co-brand credit card allows members to earn Star Alliance Points and elite status with seven partner airline loyalty programs.
Airlines should not expect their inflight connectivity solutions to be profitable. At least not directly so. And Air Canada seems OK with that situation, finding other ways to justify the proposition.
Air Canada’s Aeroplan elite status holders can now request a complimentary status upgrade in the Avis Preferred® program, extending the value of the status earned to rental cars as well. The status match program is effective immediately and members can register here.
Why would an airline alliance launch a loyalty credit card? The obvious answer is money. Co-brand credit cards are massive drivers of revenue for airlines. But historically that has applied at the airline level, not at the alliance level. Star Alliance will change that later this year when the group launches its own card.
A new loyalty program is coming soon for Allegiant Airlines. The ultra low cost carrier wants to enhance and expand its appeal to repeat customers, while also delivering a simple and relatable offering, dubbed “Allways Rewards.”
Starting today, eligible Chase cardmembers can transfer Ultimate Rewards points to Aeroplan, and redeem for travel and flight rewards with Air Canada and their more than 40 airline partners, including the entire Star Alliance network.
The new Free Spirit program is now live. And with it comes some change in the company’s approach to airline loyalty.
Gaining elite status in the Southwest Airlines Rapid Rewards program will be a little easier in 2021. The company announced a boost for all members and adjustments to some partner qualifying activities.