The Norwegian CashPoints loyalty program is taking a break. As the carrier moves through the bankruptcy protection and reorganization processes in Ireland and Norway the bulk of the programs benefits will be removed.
An initial pause
Initially the program is paused specifically with respect to earning and redemption on Norwegian products or flights. The pause is “temporary” but the carrier did not disclose any details or even estimates on how long that might last.
Travelers can still earn with 3rd party partners and Norwegian undoubtedly hopes that behavior continues. Those partners pay Norwegian for the points distributed and that cash is much needed by the company.
Potentially limited restart
When the pause ends travelers will once again be able to earn and redeem points on Norwegian travel. But for passengers with massive CashPoints balances there’s still some bad news.
The carrier “reserves a right to limit the spending of CashPoints as means of payment until the impact of the ongoing pandemic is under control and Norwegian’s commercial activities can return to a new normal.”
Again, no details provided, but if it looks like people are liquidating their accounts the company can scale back what is permitted to ensure sufficient real cash is coming in to keep the planes in the air.
On the plus side, the program will again extend the validity of CashPoints balances. Though if it is like last time that will require proactive work by the member rather than being an automated process. Which is a(nother) great way to shed liability in the program while appearing generous in actions.
A favor to ask while you're here...
Did you enjoy the content? Or learn something useful? Or generally just think this is the type of story you'd like to see more of? Consider supporting the site through a donation (any amount helps). It helps keep me independent and avoiding the credit card schlock.