“Our customers are going to choose United because of these aircraft. There’s a seat for everyone’s needs: Economy, Economy Plus, the amazing Premium Economy seat, and, of course, the best sleep in the sky, Polaris. There’s going to be a wide variety of entertainment options on incredible in-flight screens. Of course they’re going to listen to them with their Bluetooth headsets, and perhaps connect back to the office on really fast Wi-Fi.”
That’s how United’s Chief Customer Officer Linda Jojo introduced the company’s massive order for new Boeing Dreamliner aircraft in a media briefing. And in many ways United is simply building on the existing inflight experience. But as vendors line up to secure new contracts for the next decade of deliveries, there’s also some potential for things to shift.
Continuing in her remarks, Jojo noted, “It is going to be a few years before these planes arrive, and if the last few years of innovation are any measure…there’s going to be more exciting digital and onboard offerings. we’re going to be announcing soon.” So, just what might change? And when?
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