Step on board a flight operated by a JSX E145 and you can quickly and easily connect to the internet, delivered gate-to-gate via the SpaceX Starlink satellite network. There’s no capture portal, no extra clicks. Passengers agree to the connectivity terms of service when they purchase the ticket, rather than on the plane. In short, it just works.
It is certainly a convenient setup for passengers, and the industry knows it. Logon friction is a major challenge adversely affecting take rates globally. And I’ve yet to meet a consumer who rooted for more clicks to get online.
But the approach may also limit Starlink’s reach into the market, in a somewhat unexpected way.
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Read more:
- Can inflight Wi-Fi ever be profitable?
- In-flight connectivity’s next major hurdle: Smaller planes
- Market optimism, antenna debates as the first regional jets get a Wi-Fi upgrade
- ThinKom touts low-drag advantages in push for regional jet connectivity
- JSX now online with SpaceX Starlink
- Does ATG have a future in commercial aviation?
- Panasonic Avionics highlights Stellar Blu antenna for OneWeb LEO service
- Intelsat successfully tests Stellar Blu ESA in LEO/GEO service
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