Step on board a flight operated by a JSX E145 and you can quickly and easily connect to the internet, delivered gate-to-gate via the SpaceX Starlink satellite network. There’s no capture portal, no extra clicks. Passengers agree to the connectivity terms of service when they purchase the ticket, rather than on the plane. In short, it just works.
It is certainly a convenient setup for passengers, and the industry knows it. Logon friction is a major challenge adversely affecting take rates globally. And I’ve yet to meet a consumer who rooted for more clicks to get online.
But the approach may also limit Starlink’s reach into the market, in a somewhat unexpected way.
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