Ethiopian Airlines will soon connect Los Angeles with Lomé, Togo. The shift adds just over two hours to the trip between Los Angeles and Addis but also creates significant additional connecting opportunities for passengers and positions Lomé as the new African gateway to the USA.
Airline stopovers: Big business or marketing malarkey?
Stopovers arguably built the Icelandic tourism economy and its position in the North Atlantic aviation market. But are such programs a guaranteed success? More and more airlines are trying, often with outsized expectations and limited success. Here are a few examples of such…