WOW Air is dead. Long live WOW Air. The Icelandic LCC is set to be purchased by hometown rival Icelandair at what can only be described as a fire sale price.
Airline stopovers: Big business or marketing malarkey?
Stopovers arguably built the Icelandic tourism economy and its position in the North Atlantic aviation market. But are such programs a guaranteed success? More and more airlines are trying, often with outsized expectations and limited success. Here are a few examples of such…