WOW Air is dead. Long live WOW Air. The Icelandic LCC is set to be purchased by hometown rival Icelandair at what can only be described as a fire sale price.
Icelandair faces a significant revenue shortfall in 2018 owing to growing competition and mistakes in growing its route network. The parent company of the airline also needs to find a new CEO. Björgólfur Jóhannsson took full responsibility for the missed numbers and tendered his resignation to the Icelandair Group Board of Directors.
Stopovers arguably built the Icelandic tourism economy and its position in the North Atlantic aviation market. But are such programs a guaranteed success? More and more airlines are trying, often with outsized expectations and limited success. Here are a few examples of such…
Premium economy disappearing from an airline?!? It is certainly uncommon these days but Icelandair appears to have at least two good reasons for making the move.