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Making Marketing Pay: Beating Break-even with Ad-supported IFC

13 October 2025 By Seth Miller 2 Comments

Spotify on the in-seat IFE system of a plane

Can inflight internet be offered complimentary to passengers and without costing the airlines a small fortune? Historically the answer was a resounding no, but more are claiming it is possible.

This story is about: advertising, ancillary revenue, Dominic Green, IFC, IFEC, in flight, in-flight connectivity, in-flight internet, in-flight wifi, inflight connectivity, JetBlue, Ken Sain, Maik Brueckner, Miguel Ferreira, PAC, Panasonic Avionics, Panasonic Avionics Corporation, PaxEx, TAP, TAP Air Portugal, United Airlines, WAF25, World Aviation Festival Filed Under: IFEC, PremCat

Pushing IFE Evolution with Panasonic Avionics, United Airlines

9 October 2025 By Seth Miller Leave a Comment

The 16

Airline entertainment has long struggled to keep pace with digital developments on the ground. Panasonic Avionics’ CEO Ken Sain took responsibility for some of those shortcomings as part of a push to close the gap.

This story is about: advertising, ancillary revenue, Dominic Green, IFC, IFE, IFEC, in-flight connectivity, in-flight entertainment, in-flight internet, in-flight wifi, inflight connectivity, inflight entertainment, inflight wifi, Ken Sain, PAC, Panasonic, Panasonic Avionics, Panasonic Avionics Corporation, United Airlines, WAF25, World Aviation Festival Filed Under: IFEC

DIRECTV Adds International Coverage for Inflight TV

8 April 2025 By Seth Miller Leave a Comment

DIRECTV IN FLIGHT is expanding its coverage map, bringing live television beyond US borders.

This story is about: advertising, Aircraft Interiors Expo, AIX, AIX25, ancillary revenue, DIRECTV, IFE, IFEC, in flight, in-flight entertainment, inflight entertainment, Kimberly de Flesco, live television, live tv Filed Under: IFEC

Spinning a tale on the future of inflight connectivity

10 December 2024 By Seth Miller Leave a Comment

Visaat’s annual inflight connectivity survey is out and, once again, it paints a rosy picture for the industry. Just how much can the numbers be believed?

This story is about: advertising, AI, ancillary, ancillary fees, ancillary revenue, artificial intelligence, IFC, IFEC, in flight, in-flight connectivity, in-flight internet, in-flight wifi, inflight connectivity, inflight wifi, Inmarsat Global, personalization, ViaSat, wifi Filed Under: IFEC

AERO VISION promises ad-supported IFE/C for airlines

17 July 2024 By Seth Miller 3 Comments

Can advertising cover the cost of a streaming inflight entertainment and internet deployment? GDC Media is the latest to pitch an IFE/C platform supported by ad revenue rather than passengers paying.

This story is about: advertising, ancillary revenue, BYOD, GDC Media, IFC, IFE, IFEC, in flight, in-flight connectivity, in-flight entertainment, in-flight internet, inflight connectivity, inflight entertainment, Streaming IFE, Wireless IFE Filed Under: IFEC

FlightPath3D hits 5,000 aircraft installed

15 May 2024 By Seth Miller Leave a Comment

FlightPath3D continues to expand its install base, hitting a milestone of 5,000 aircraft active around the world.

This story is about: advertising, ancillary revenue, Duncan Jackson, embedded IFE, flightpath, flightpath3d, IFE, IFEC, in-flight entertainment, inflight entertainment, moving map, Wireless IFE Filed Under: IFEC

AERQ’s AERENA set to fly on Discover Airlines

14 March 2024 By Seth Miller 1 Comment

Integration between PEDs and the embedded IFE screen is just one of the many promises made as part of the AERQ ARENA solution, now in testing at Discover Airlines

The first airplane with AERQ’s in-seat entertainment system is now installed and ready to fly. Discover Airlines, part of the Lufthansa Group, added the AERENA embedded IFE platform on one of its A320 aircraft through a collaboration and innovation partnership between AERQ, Discover Airlines and Lufthansa Group Innovation Runway.

This story is about: advertising, AERENA, AERQ, ancillary, ancillary revenue, Discover Airlines, embedded IFE, IFE, IFEC, in flight, in-flight entertainment, inflight entertainment, LG, LG Electronics, Lufthansa Group, Lufthansa Technik Filed Under: IFEC

Evolving inflight connectivity: Viasat takes on the art of passenger engagement

7 February 2024 By Seth Miller Leave a Comment

Viasat turned in another quarter of revenue growth, driven by mobility. Further growth will depend, among other things, on helping airlines better deliver the services to passengers.

This story is about: advertising, ancillary revenue, earnings call, Emirates, I-6, IFC, IFEC, in flight, in-flight connectivity, in-flight internet, in-flight wifi, inflight connectivity, inflight wifi, Inmarsat, Inmarsat Global, Ka, Ka-band, L-band, Satellite, Southwest Airlines, United Airlines, ViaSat, ViaSat-3 Filed Under: IFEC, PremCat

AI Flight Feed boosts context, revenue potential of FlightPath3D moving map

26 September 2023 By Seth Miller Leave a Comment

Those informational bubbles are the core of FlightPath3D's AI Flight Feed, a feature the company expects will boost both revenue and engagement

It is no secret that the moving map is a top draw for in-flight entertainment systems; FlightPath3D is now angling to make that experience more engaging – and more profitable – with its AI Flight Feed overlay.

This story is about: advertising, ancillary revenue, APEXEXPO, APEXEXPO23, Duncan Jackson, embedded IFE, flightpath, flightpath3d, FTEGlobal23, GlobalEXPO, GlobalEXPO23, IFE, IFEC, in-flight entertainment, inflight entertainment, moving map, Southwest Airlines, Wireless IFE Filed Under: IFEC

DirecTV plans a global push for its live television services

21 September 2023 By Seth Miller Leave a Comment

After delivering massive growth over the past several years in the US market DirecTV is ready to take its inflight live television content to more international markets.

This story is about: advertising, ancillary revenue, APEXEXPO, APEXEXPO23, DIRECTV, FTEGlobal23, GlobalEXPO, GlobalEXPO23, IFE, IFEC, in flight, in-flight entertainment, inflight entertainment, live television, live tv Filed Under: IFEC

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