The Business of Passenger Experience
JetBlue made clear a while ago that in-seat screens are here to stay. The company’s brand new A220 fleet includes 10.1 inch, 1080P high definition screens at every seat. And the product improvement with the A220 is massive compared to the E190s it replaces.
But the offering also includes some privacy challenges related to the personalization efforts JetBlue is implementing in partnership with the IFE vendor Thales.
Inmarsat’s GX-5 satellite successfully reached orbit on Tuesday, beginning its mission to dramatically increase Ka-band capacity over Europe, the Middle East and Asia. It also represents a key milestone as the GX Aviation prodcut evolves. It is not just about the increased capacity, though that bandwidth makes the future plans easier and less expensive to deliver.
Personalization and gamification. If you’re running a loyalty program these are key considerations that drive member engagement and incremental revenue generation. It is hard to judge the results from the outside looking in, but United Airlines opened up recently, sharing the success of its MilePlay promotions.
