Is it an in-flight entertainment system or an advertising and retail shopping platform? For the team at AERQ, the new AERENA platform very much appears to be both.
advertising
Arc begins mapping a new digital services future for Panasonic Avionics
Two years following official product launch the Arc maps solution from Panasonic Avionics holds a miniscule market share. As the industry emerges from its pandemic-induced slumber, however, that appears poised to change.
Allegiant ditches advertising, improves conversions
As part of its cost-cutting efforts discount carrier Allegiant slashed its marketing budget in recent months. But conversion rates are up, and the company decided to make some of the cuts permanent as it thinks it found a better way to sell seats.
Eastern Airlines nears completion of AirFi streaming IFE deployment
Eastern Airlines passengers will soon have inflight entertainment available across the carrier’s entire fleet thanks to AirFi. The wireless IFE system began deployment over the summer and will soon be fully fitted on all eight 767s Eastern operates.
Immfly secures funding from Boeing’s HorizonX venture arm
It is not just an inflight entertainment company. Immfly calls itself a cabin digitalization platform and now it has some extra cash in the bank to drive its growth. The company announced this morning that the HorizonX innovation and venture arm of Boeing made a strategic investment to help fund Immfly’s growth.
Inmarsat’s GX-5 launches successfully, kicking off the next phase of the GX story
Inmarsat’s GX-5 satellite successfully reached orbit on Tuesday, beginning its mission to dramatically increase Ka-band capacity over Europe, the Middle East and Asia. It also represents a key milestone as the GX Aviation prodcut evolves. It is not just about the increased capacity, though that bandwidth makes the future plans easier and less expensive to deliver.
Immfly introduces Adsfly agency to optimize inflight monetization
Airlines want more ancillary revenues and advertisers want a better (and properly documented) RoI on their marketing spend. Can the new Adsfly service from Immfly deliver?