Fifteen years ago Delta Air Lines sold just 6% of its domestic first class seats. Today that number is 75%, and the carrier has plans to keep the paid share high, while still keeping the loyalty program relevant.
premium cabin
Delta pushes product segmentation, punts on Basic Business for now
Market segmentation is all the rage at airlines these days, but can it go too far? How many different versions of an economy class ticket does Delta Air Lines really need?
Emirates begins its A350 era with updated seats, entertainment, internet offerings
The next generation of Emirates travel is here, with the A350 introducing a number of changes to the inflight passenger experience, across all three classes of service.
JetZero seeks comfy cabins, fuel efficiency with blended wing design
The JetZero team believes it can deliver a truly revolutionary product, more spacious for passengers and more efficient for airlines. But, also, a notable lack of windows on board.
EvenMore coming to JetBlue in (mild) premium revamp
JetBlue is rebranding its extra legroom product once again. It shall be known as EvenMore going forward, with features beyond physical space to be announced soon and to fly in 2025.
Frontier’s not-quite-hostile booking experience
Should an airline be able to advertise a premium seat bundle when no premium seats are available?
American warns supply chain on retrofit plans
American Airlines’ premium cabin updates have slipped to 2025, with a stern warning issued from CEO Robert Isom to suppliers. Plus, no sign of free Wi-Fi anytime soon.
Aria suites set to fly in Cathay Pacific premium revamp
A new premium experience is set to fly for Cathay Pacific as the Aria Suite for its 777-300ER fleet was unveiled this week in Hong Kong.
New cabins coming to Delta
A fleet-wide cabin retrofit, including fresh seating materials, a renewed color palette, decorative motifs and signature branding, is coming to the Delta fleet
Breeze looks to grow Ascent cabin
What’s the right size for a premium cabin on board? Breeze Airways CEO David Neeleman suggests the carrier will soon grow its “Ascent” cabin to 16 seats from the current 12 owing to strong demand.