Delivering a differentiated product in a crowded and commoditized market can be challenging. Breeze Airways rebranded its premium cabin seats as Ascent, hoping to highlight how it differs from traditional first class products, both in what it does include and what it does not.
Ascent
Qatar Airways launches 787-9 with new business class, economy improvements
The new Qatar Airways 787-9 formally enters service this week. The carrier will introduce the aircraft, including updates to both the business and economy class cabins, on key routes to to Europe and Asia.