Limiting IFE screens to only some seats on a plane is incredibly rare, but Alaska Airlines will do precisely that in its upcoming Aurora premum 737 MAX 10 layout. The reasons offered are interesting.
Aurora
Alaska Airlines Brings Aurora Premium Upgrades to MAX 10, 787 Fleets
Alaska Airlines is ready for a true premium play. The carrier will introduce a MAX 10 sub-fleet with lie-flat beds and premium economy, add premium economy to its widebody fleet, and more.
Air Canada Picks Collins Aurora Mini-Suites for A321XLRs
Air Canada’s A321XLR will fly with a customized version of the Collins Aurora mini-suite seat for its business class cabin when it enters service later this year.
American’s Flagship Suites Set to Fly from 5 June 2025
American Airlines’ new Flagship Suite will officially take flight on 5 June 2025, connecting the carrier’s Chicago O’Hare hub to Los Angeles and London.
American Airlines announces Flagship Suite Preferred premium bulkhead seats
A select few passengers will soon have access to Flagship Business Preferred, a not-quite-first-class option on American Airlines, even as the carrier retires the actual first class cabin from its long-haul fleet.




