Deutsche Telekom continues to smooth the process for buying WiFi on board. The company launched the FlyNet application, in partnership with Lufthansa, to help customers connect across any of the airline’s flights, regardless of the underlying internet service provider.
We are very pleased to be able to offer our passengers the new Lufthansa FlyNet® app. Internet on board is a great service. The Lufthansa FlyNet® app will enable Internet access make it even easier, attract customers to our FlyNet® portal and thus improve their travel experience.– Oliver Schmitt, Lufthansa Group Senior Vice President Loyalty & Ancillary Services
Passengers using the app can pre-purchase their internet connection prior to the flight or on board. It supports multiple authentication channels, including third party accounts such as Apple or Google, as well as loyalty program integration with the Miles and More program. That loyalty integration also extends to buying internet services, as passengers can pay with points.
The app holds payment details and stores connectivity “entitlements” a consumer holds. These may be from purchases made before the flight, as a bonus from the loyalty program, or as a voucher delivered from a third party. It can also support transferring that entitlement to a non-SIM device such as a laptop.
Beyond the app
The new app is a strong step towards smoothing the connectivity process for passengers. But it is not the ultimate goal. Telekom VP Inflight & Connectivity Services David Fox is not shy about the next steps the company hopes to achieve. In a conversation at Aircraft Interiors Expo 2022 in Hamburg earlier this month he suggested “the app gets us half the way to a seamless experience, but it is still two clicks too many in my book.”
And he sees changes for both the app and the overall ecosystem to address those shortcomings.
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