Travelers from Baltimore and Boston now have a new option to Europe. Iceland’s PLAY intends to launch both markets in Spring 2022, connecting the US to Europe via its hub at Keflavik.
The carrier is pitching the move as a push to improve on-time performance, but easyJet’s new hand baggage policy looks an awful lot like an ancillary revenue push.
Peace is possible between the airlines and GDS platforms! Air France/KLM and Amedeus agreed to waive distribution fees in some cases, benefiting passengers in the near term. But it is the longer term plans around NDC content distribution that hold real potential for an improved passenger experience.