Picking an inflight internet provider is about more than just delivering some amount of bandwidth to an aircraft at a certain price point. Air Canada’s newly expanded relationship with Intelsat shows off the power of jointly developing not just a bandwidth map, but partnering on how that service is delivered, to the airline and to passengers on board.
You’re much better off having partners that push you to create a new, diverse product than not. Air Canada has done that. I think that’s why they’ve selected us for these these two missions [737 MAX, RJs], because we’re reliable and when they come to us with ideas [like the Bell Canada sponsorship integration] we come back with solutions.– Dave Bijur, Intelsat
Partnerships driving portal and product
The new installations take advantage of a growing partnership with Bell Canada. What started as support for free messaging is now much more than that. Mark Nasr, Air Canada’s EVP of Marketing and Digital, calls out Bell explicitly in detailing the most recent deal, “Through our Bell partnership, equipment installation schedule, and strong conviction around the importance of in-flight connectivity, we seek to offer our customers the best and most consistently available offering in the industry.”
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