Coming on the heels of yesterday’s strong earnings report for Gogo’s Business Aviation segment the company announced a new deal today for the Gogo AVANCE L3 platform. Fractional jet services operator Airshare will equip its fleet of Embraer Phenom 100 aircraft with the kit, bringing inflight wifi connectivity online for its customers.
Services, services, services everywhere! Once the connection (mostly) works and signups of new customers slows the need to better support the existing installs grows. Gogo DASH helps the company continue to build out the services ecosystem that keeps customers loyal to the installed product. The more different touch points that use the installed kit, the harder it is to shift away.
Is Google poised to launch an inflight internet service? The company is rumored to be looking at a Nokia division to pick up the necessary hardware for such. Scratch beneath the surface, however, and more viable use cases emerge.