As part of its cost-cutting efforts discount carrier Allegiant slashed its marketing budget in recent months. But conversion rates are up, and the company decided to make some of the cuts permanent as it thinks it found a better way to sell seats.
Airplanes and Airports
United launches pre-flight COVID testing to London
United Airlines is adding a new sort of pre-flight check to one of its routes: COVID-19 testing. All passengers (over the age of 2) on one of the company’s Newark-London flights will be required to take a test at the airport prior to departure. The test will be free of charge to travelers, with results returned before departure.
A fleet of salvage-priced planes
Does it matter that airlines are flying planes worth more in the scrap yard than they are to a new owner? Probably not, but United’s latest effort to secure a $3bn loan is an interesting insight into the world of aircraft valuation considerations.
Researchers link 59 Irish COVID cases to inbound long-haul flight
Nearly 60 cases of COVID-19 infection, including one ICU admission, were tied to a single long-haul flight arriving in Dublin over the summer. While stopping short of explicitly confirming the transmission on the plane, the report notes “the potential for in-flight/airport transmission exists in this outbreak.”
Delta, WestJet receive DOT approval for joint venture
Delta and WestJet scored a big win late on Friday as the US DOT issued a tentative approval for their proposed transborder joint venture. But the approval comes with a catch, requiring a shift of capacity at New York’s LaGuardia airport.
Cathay Dragon shuttered, 8,500 jobs eliminated
Cathay Dragon is the latest airline to be grounded as a result of COIVD-19, part of a massive restructuring at the Cathay Pacific Group as it seeks to stabilize its operations. In a stock exchange filing on Wednesday the company announced that the regional arm “will cease its operations with effect from today.”
Singapore Airlines launches JFK non-stop service
Singapore Airlines will launch non-stop service to New York City in November. The thrice weekly service brings back flights on the world’s longest route and, for the first time, will operate it to JFK airport rather than Newark.
JetBlue’s first A220 emerges with a new tail design
Welcome “Hops” to the JetBlue tail design collection. The new art appeared on the carrier’s first A220-300 as it emerged from the paint shop in Mobile, Alabama this week.
Hawaiian to cut ‘Ohana, if the DOT will allow it
Facing a continued downturn in demand Hawaiian Airlines announced plans to suspend its interisland flights operated under the ‘Ohana brand. The carrier must receive approval from the Department of Transportation for that move, however, and an adverse ruling could create a significant operational challenge.
APEX Weekly Wrap: Airline CEO Shuffles and Using Data to Manage Risk Volatility
This episode of the APEX Weekly Wrap reflects on a week of senior staffing news, following announcements that both British Airways CEO Alex Cruz and Virgin Australia CEO Paul Scurrah will step aside, and way more.









