Why compete with yourself? For India’s Tata Group, owning both Air India and Vistara – the country’s two full service carriers – presented precisely that challenge. Now Air India and Vistara will merge, bringing a coherent competitive stance to the market, along with an additional cash infusion to boost operations.
Singapore Airlines
Star Alliance, HSBC launch an Australian credit card
The new Star Alliance credit card, first teased in May of this year, is now live in Australia. Launched in partnership with HSBC, the first of its kind co-brand credit card allows members to earn Star Alliance Points and elite status with seven partner airline loyalty programs.
Singapore Airlines offering free WiFi this Winter
Flying on Singapore Airlines this winter? Stay connected for free, at least for part of the flight. The carrier upped its free WiFi offering to include two hours for everyone on board.
Singapore Airlines unveils new 737 MAX cabins
As Singapore Airlines resumes 737 MAX flights later this year passengers will see a new product on board. The carrier unveiled its new premium cabin today, including lie-flat seats, as part of the overall offering.
Singapore Airlines brings back the A380
Singapore Airlines is the latest carrier to bring back the A380 super jumbo. Citing strong demand – and customer preference for the type – as the country expands its vaccinated traveler lane (VTL) program, London will be the first market to see regular A380 flights resume.
Singapore Airlines expands in-flight shopping with on-ground fulfillment
In-flight shopping took a new turn on Singapore Airlines as the carrier unveils an expanded on-board shopping experience. With a range of delivery options, the expanded KrisShop melds the convenience of on-board shopping with inventory only possible through a warehouse on the ground.
Singapore Airlines’ new catering gets a container boost
Delivering a wholesale change to the in-flight dining experience requires more than just menu planning. As Singapore Airlines revamped its economy class menus on regional routes earlier this month the 40+ new dishes are only part of the story. Also enabling the shift in dining options was the team at Global-C, a leading supplier of in-flight products worldwide, and its line of bamboo and paper-derived packaging.
Singapore Airlines launches JFK non-stop service
Singapore Airlines will launch non-stop service to New York City in November. The thrice weekly service brings back flights on the world’s longest route and, for the first time, will operate it to JFK airport rather than Newark.
Singapore Airlines pivots to ground offerings
With the vast majority of its fleet grounded and passenger flow slowed to a trickle Singapore Airlines, like so many others, continues to search for new ways to generate revenues. Starting in October the airline will run a trio of ground-based experiences, offering “travelers” the Singapore Airlines experience without ever getting into the sky.
Air travel is bouncing back: Can the trend hold??
The restart is on. While the past few weeks have seen offerings and traffic slowly begin to rise this week the pace is clearly shifting, with the US and Europe hitting a number of milestones.