The next stage in easyJet’s inflight sales offering is readying for flight. The carrier has partnered with Omnevo to help develop the pre-order and pre-select offerings for its “Eat, Drink, Shop & Duty Free” retail expansion. The first bits are expected to go live later this year.
EasyJet has not been shy about the success of its adoption of AirFi’s on-board shopping and entertainment platform in recent months. And the carrier is just getting started with the system. Simon Cox, the carrier’s Director for InFlight Retail, recently shared some insights with PaxEx.Aero on what’s next as the program matures.
More than 100 additional easyJet planes are now flying with AirFi’s WiFi-based streaming entertainment and passenger engagement portal on board. The move follows a successful trial of the technology on easyJet’s Swiss-registered fleet earlier this fall.
AirAsia selected the AirFi wireless platform to boost inflight retail sales and entertainment options on board. The carrier has long offered a digital on-board experience across parts of its fleet. Plus, a few other airline customers coming online.
It won’t support HD video streaming on board, but the AirFi LEO solution offers an expanded on-board shopping experience, real-time credit card payment authorizations, updated weather reports for pilots, and maybe even basic connectivity for travelers.
easyJet is the latest airline to shift its on-board retail experience to a digital solution. The carrier selected the AirFi platform as the hardware backbone to power its new inflight shopping platform.
Some easyJet travelers now can access the lounge at Gatwick for free prior to their trip. The trial program for FLEXIfare customers runs for the next three months.
Being short-staffed for summer schedules is not a unique problem for airlines. EasyJet’s approach to addressing it, however, is rather different from the others.
Looking to lounge before your next easyJet departure from Gatwick? The airline now has an option for that. Or at least for a lounge with its branding.
The carrier is pitching the move as a push to improve on-time performance, but easyJet’s new hand baggage policy looks an awful lot like an ancillary revenue push.