A big part of Spirit Airlines’ plan for exiting bankruptcy this summer: Betting on premium to drive its future revenues. But, also, the carrier is still not entirely sure what that premium looks like.
Big Front Seat
Spirit Rebrands On-Board Options, Again
Spirit Airlines is changing its on-board branding and offering for the third time in less than a year, retiring its cutesy names for more traditional options.
Spirit has a plan for profitability; it just needs a little time
Spirit Airlines has a plan to reinvent itself, changing its service offerings and marketing strategy to drive improved yields and a return to profit. Can it get there fast enough to stay alive?
Big Front Seat is dead; Long live Go Big!
Big Front Seat is dead; Long live Go Big! Spirit Airlines is changing its approach to the market, in a manner that appears to be removing most of what makes it unique.
A first look at Spirit’s new seats
Looking for a more comfortable seat on your next Spirit Airlines flight? Starting in January passengers on the carrier’s newest planes will see new seats throughout the cabin, adding width, padding and even a head rest for travelers. The seats, manufactured by HAECO, also reduce weight on board, helping the company save on fuel and emissions
JetBlue, Spirit agree to $3.8 billion deal
Four months after starting the conversations, and just a few hours after the Frontier Airlines bid was formally rejected, Spirit Airlines and JetBlue announced a definitive agreement to merge.