Why would an airline alliance launch a loyalty credit card? The obvious answer is money. Co-brand credit cards are massive drivers of revenue for airlines. But historically that has applied at the airline level, not at the alliance level. Star Alliance will change that later this year when the group launches its own card.
co-brand
Allegiant revamps loyalty with Allways Rewards
A new loyalty program is coming soon for Allegiant Airlines. The ultra low cost carrier wants to enhance and expand its appeal to repeat customers, while also delivering a simple and relatable offering, dubbed “Allways Rewards.”
Spirit Airlines new Free Spirit loyalty program now live
The new Free Spirit program is now live. And with it comes some change in the company’s approach to airline loyalty.
Elite status – including Companion Pass – easier in 2021 for Southwest Rapid Rewards members
Gaining elite status in the Southwest Airlines Rapid Rewards program will be a little easier in 2021. The company announced a boost for all members and adjustments to some partner qualifying activities.
JetBlue adds Companion Pass for 2021, lowers Mosaic qualification requirements
Elite status will be a bit easier and better in the JetBlue TrueBlue program next year. The carrier announced changes to the Mosaic status tier on Wednesday, including lower travel and spend requirements to qualify and a BOGO travel option in the first several months of the year.
Aeroplan to add US credit card, Chase Ultimate Rewards
The new Air Canada Aeroplan program has some great sweet spots, but for non-Canadian members the earning options weren’t great. A new partnership with Chase announced today changes all that. Eventually.
A brand new FreeSpirit loyalty program launches
It is time for the Spirit Airlines loyalty program to grow up. And the new version launching today appears to be far more rewarding, or at least it holds that potential.
A peek into the new Aeroplan program from Air Canada
Air Canada finally unveiled details of its new Aeroplan program, following two years of planning. And, if nothing else, the loyalty program reflects on its creators. That appears to be a good thing for consumers, at least given the initial information released today.
American Airlines details fraudulent AAdvantage behaviors
If you’re going to pick a fight with the airlines over “stolen” points make sure you’ve covered your tracks. This appears to be the lesson for one American Airlines AAdvantage member after an effort to recover points from a cancelled trip turned in to an Exposé of fraud.
JetBlue offers free TrueBlue Mosaic status, plus a year extension
JetBlue waited longer than most to announce plans for its TrueBlue loyalty program in the wake of the coronavirus groundings. But it appears the carrier used that time wisely. With its announcement today JetBlue draws on similar actions from many other carriers but pulls them together in a package that might deliver outsized value to its members.