JetBlue is very much not the same airline it was a decade ago when the its Mosaic program launched. And now the elite status portion of the company’s TrueBlue loyalty program will change, reflecting the carrier’s evolution as well as shifts in the overall airline loyalty market.
How can a small airline with no loyalty program to speak of take advantage of the booming co-brand credit card market? Avelo and Capital One appear to have a solution.
It is no secret that US airline loyalty programs drive the bulk of their profits from co-brand credit card relationships. And with Delta Air Lines’ latest decision to remove a key SkyTeam benefit from its members, the program’s transition to a credit card loyalty offering is arguably complete.
Airlines should not expect their inflight connectivity solutions to be profitable. At least not directly so. And Air Canada seems OK with that situation, finding other ways to justify the proposition.
Air Canada’s Aeroplan elite status holders can now request a complimentary status upgrade in the Avis Preferred® program, extending the value of the status earned to rental cars as well. The status match program is effective immediately and members can register here.
Why would an airline alliance launch a loyalty credit card? The obvious answer is money. Co-brand credit cards are massive drivers of revenue for airlines. But historically that has applied at the airline level, not at the alliance level. Star Alliance will change that later this year when the group launches its own card.
A new loyalty program is coming soon for Allegiant Airlines. The ultra low cost carrier wants to enhance and expand its appeal to repeat customers, while also delivering a simple and relatable offering, dubbed “Allways Rewards.”
The new Free Spirit program is now live. And with it comes some change in the company’s approach to airline loyalty.
Gaining elite status in the Southwest Airlines Rapid Rewards program will be a little easier in 2021. The company announced a boost for all members and adjustments to some partner qualifying activities.
Elite status will be a bit easier and better in the JetBlue TrueBlue program next year. The carrier announced changes to the Mosaic status tier on Wednesday, including lower travel and spend requirements to qualify and a BOGO travel option in the first several months of the year.