The new Wanna Get Away Plus fares from Southwest Airlines (re)open a nice benefit for some travelers, though the overall offering does not appear especially compelling for most travelers.
priority boarding
Delta seeks subscription success with SkyMiles Select
Is it a new, lower elite tier that passengers can just buy outright, a threat to the co-branded credit card cash cow that drives so much of the airline’s profits, or just another way to get passengers to pay up for services at a margin far beyond their hard costs? Probably a bit of all three and then some.