Following the recent revamp of the British Airways Executive Club elite status program the carrier’s competitors – including Lufthansa and easyJet – are working to capture customers.
Executive Club
British airways adds free messaging Wi-Fi option
British Airways will add a free tier to its inflight internet offerings, becoming the latest airline to tie internet service to its loyalty program.
Miles & More revamps status program
The new Miles & More loyalty program promises an easier and more transparent approach to earning elite status. And maybe, mostly, gets close to that goal.
British Airways switches to revenue-based accrual for Avios
British Airways passengers will earn Avios based on how much money they spend, not how far they fly, starting later this year. The carrier is the latest to switch to a revenue-based accrual method for its loyalty program.