Cash & Points awards make loyalty program members happier and more engaged. That’s the theory and it usually seems to hold true. But some stats from the year old Miles and More version of such raise an interesting question about member retention.
Miles and More
It is not always wise to believe the claims that the shfit to evenue-based earning is to help simplify loyalty programs. The Miles and More changes announced this week are a great example of complicating a system rather than simplifying it.