Ride-hailing app Lyft intends to launch a new loyalty program in December 2018. Lyft Rewards will deliver benefits like ride upgrades or discounts. Probably. The announcement is spectacularly vague about how the scheme will work and even when customers can expect to participate.
Sun Country’s pivot to a ULCC continues unabated. More than a year after the carrier announced plans for a new approach to the market the changes continue. Up next: further cabin reconfiguration and a revamp of the loyalty and co-brand credit card strategy that seem unlikely to make many customers happy.
In the end the difference was a couple hundred million or so. That’s the sweetener added by Air Canada and its banking partners to buy Aeroplan back from Aimia and boost the “new” in-house loyalty program at the carrier
Does a merger integration still count as wildly successful if it hurts revenues to the tune of 1.5% for 9ish months? Alaska Airlines’ PSS integration came off incredibly smoothly on the operations side, but the carrier missed on the loyalty side. And lots of frequent flyers got a ton of award seats as a result.
Passengers won’t pay for more space on planes. This is the commonly accepted mantra and driving logic behind the ongoing “densification” efforts to squeeze more seats onto planes. And, for the most part, that’s proven true. A growing subset of travelers are, however, willing to pay more. Delta Air Lines’ Premium Select will expand across the widebody fleet to capture even more of that revenue.
The long slog to full integration of Emirates and flyDubai continues apace. This week’s announcement brings the loyalty programs of the two carriers together. And the move looks an awful lot like a shotgun wedding, with minimal regard for the flyDubai OPEN members’ history with that program.
Extending an airline loyalty program into hotel earn & burn is a common evolutionary step. Today’s play by Alaska Airlines follows the plan pretty well, but comes up short on delivering a solid, consistent value to program members.
How to grow in a highly competitive west coast market while limiting risk, staying small, and maintaining the better than average inflight product a company is known for? JetBlue tapped into the JetSuiteX offering to add west coast routes starting in May.
Air Canada joins the ranks of Basic Economy airlines this week. The carrier now has five fare families for its economy class passengers and this rollout may be one of the most advanced we’ve seen to date.
The TopBonus program, formerly of AirBerlin, has airline redemption options once again. But how long will that – or the rest of the program – last??