Can a hotel and airline deliver value through a joint loyalty offering? Norwegian and Strawberry are about to find out as the pair team for a reboot of their offerings.
Air Transat has a C$40 million decision to make. And far more than just investors will be affected. The company’s future will look significantly different, depending on which path it chooses.
Canadian upstart Swoop, the ULCC arm of WestJet, aims to succeed as an airline mostly by not really acting like an airline. Sure, there are airplanes and pilots and such, but CEO Steven Greenway is adamant that change come quickly. And he’s keen to dramatically upset the North American aviation market along the way.