JetBlue’s long and convoluted history at Long Beach comes to a close in October. The carrier will move its LA crew and maintenance bases to Los Angeles International Airport and halt service at the smaller, nicer airport.
JetBlue will cut its Long Beach focus city to just 15 flights a day. The move, first tipped last night, is the latest in a shift of the airline’s resources away from the west coast as it optimizes the route network and pushes for greater profitability.
JetBlue’s struggles at its Long Beach focus city are no secret. Has the time finally come to end that experiment??
The airline will insist that the move is about increasing options. But Hawaiian Airlines launched its Basic Economy fares in three markets today, resulting in a $30 fare increase to passengers.
The west coast will soon see more JetBlue love. The carrier announced significant route and operational changes today, adding Blue cities and frequencies. The moves follow JetBlue’s launching a codeshare with JetSuiteX for some shorter west coast hops, also announced this week.
How to grow in a highly competitive west coast market while limiting risk, staying small, and maintaining the better than average inflight product a company is known for? JetBlue tapped into the JetSuiteX offering to add west coast routes starting in May.