Alaska Airlines is changing the way it prices tickets. The carrier’s transition to ATPCO’s Architect pricing tool allows it to take a more holistic view of pricing strategy rather than focusing on individual fares.
JetBlue’s arrival in a new market typically sees fares charged by other carriers drop. Where JetBlue and Spirit overlap, however, it is inevitable that fares will rise. They have to in order for JetBlue to realize the net benefits it proposes.
The new Wanna Get Away Plus fares from Southwest Airlines (re)open a nice benefit for some travelers, though the overall offering does not appear especially compelling for most travelers.
American Airlines plans a revamp of the marketing for its high frequency, business-focused routes in 2022. Along with shedding the “American Shuttle” branding, the carrier will expand what it considers high-frequency business markets and add a new fare type, dubbed Main Select.
Finnair believes that some business class passengers might be making the purchase solely for the premium in-flight experience. The carrier launched a “Business Light” ticketing option today that delivers the on-board amenities but not other business class benefits.
JetBlue’s new London service brings many potential disruptions to the transatlantic market. And one unexpected one to the way the carrier operates.
Facing dozens of customer complaints to the US Department of Transportation, Air Canada is fighting back. While the carrier has only filed one response publicly so far the contents suggest that passengers may well come up short in their efforts to get their money back. Not only does the airline intend to not provide refunds to passengers on flights it canceled, but it now also suggests that the DOT should not and can not regulate such policies.
Prices flying in and out of Austria are set to rise. And at least one airline is happy with the news, though expect lawsuits aplenty before the matter is fully settled.
Automating millions of airline ticket changes is no easy task. Retroactively adjusting the fare rules was nearly impossible. But ATPCO stepped up to deliver a new Emergency Flexibility option to airlines and distribution channels, massively easing the change burden for the industry.
Blocking middle seats or even sitting passengers every other row is not a problem when load factors hover in the mid-teens, occasionally peaking at 30% for an especially busy flight. But if social distancing rules remain in place IATA executives believe the LCC market could collapse as a financially unsustainable endeavor.