Does a merger integration still count as wildly successful if it hurts revenues to the tune of 1.5% for 9ish months? Alaska Airlines’ PSS integration came off incredibly smoothly on the operations side, but the carrier missed on the loyalty side. And lots of frequent flyers got a ton of award seats as a result.
Passengers won’t pay for more space on planes. This is the commonly accepted mantra and driving logic behind the ongoing “densification” efforts to squeeze more seats onto planes. And, for the most part, that’s proven true. A growing subset of travelers are, however, willing to pay more. Delta Air Lines’ Premium Select will expand across the widebody fleet to capture even more of that revenue.
More award seats? Better elite status recognition? Star Alliance hopes to deliver both thanks to its new digital middleware platform. But can these improvements be delivered without eroding the inherent value of points or the existing status tiers??
Change happens. Getting the messaging about those changes right is a rare win for loyalty programs and their members. AsiaMiles is in that rare group, announcing changes this week and owning both the good and bad that come from such.
How to grow in a highly competitive west coast market while limiting risk, staying small, and maintaining the better than average inflight product a company is known for? JetBlue tapped into the JetSuiteX offering to add west coast routes starting in May.
The TopBonus program, formerly of AirBerlin, has airline redemption options once again. But how long will that – or the rest of the program – last??
Cash & Points awards make loyalty program members happier and more engaged. That’s the theory and it usually seems to hold true. But some stats from the year old Miles and More version of such raise an interesting question about member retention.