In-flight shopping took a new turn on Singapore Airlines as the carrier unveils an expanded on-board shopping experience. With a range of delivery options, the expanded KrisShop melds the convenience of on-board shopping with inventory only possible through a warehouse on the ground.
The future of in-flight shopping is digital. And it will consume passengers’ attention throughout a flight. This is the hope of marketers everywhere and the underlying concept driving the launch of SKYdeals, the new in-flight “shoppertainment” platform now flying on Lufthansa and Austrian Airlines.