Delivering a differentiated product in a crowded and commoditized market can be challenging. Breeze Airways rebranded its premium cabin seats as Ascent, hoping to highlight how it differs from traditional first class products, both in what it does include and what it does not.
Tom Doxey
Breeze teases new pricing models for inflight internet
After three months of testing, Breeze Airways and Viasat are getting more comfortable with the performance of the inflight WiFi service on the carrier’s A220s. And the planned offerings include at least two options unique to the industry.