Delivering a differentiated product in a crowded and commoditized market can be challenging. Breeze Airways rebranded its premium cabin seats as Ascent, hoping to highlight how it differs from traditional first class products, both in what it does include and what it does not.
Breeze Airways
Breeze teases new pricing models for inflight internet
After three months of testing, Breeze Airways and Viasat are getting more comfortable with the performance of the inflight WiFi service on the carrier’s A220s. And the planned offerings include at least two options unique to the industry.
Breeze plans Mexico service in a very crowded market
Breeze is ready to make a run for the border. The carrier has applied to the US Department of Transportation for permission to fly to Mexico.
Free seat assignments for kids: Competition or anti-regulatory ploy?
Three airlines made announcements this week around fees for kids to sit with their parents. Almost certainly driven by a push for regulations, is it enough to hold that off??
First Breeze plane with Viasat inflight Wi-Fi now flying
The first Breeze Airways plane with Wi-Fi on board is now flying. The A220-300 was fitted with the Viasat inflight internet service earlier this month and is now operating in beta mode as it flies within Breeze’s network.
Breeze adds Phoenix routes, Providence base in refactored growth plan
Phoenix is the latest airport to join the Breeze Airways route map. The carrier will launch twice weekly service from Charleston to Provo via Phoenix on its A220 fleet beginning in November. The new flights are part of a half dozen new routes announced this week, along with another crew base being established.
Reliability challenges mar Breeze A220 launch
Breeze Airways kicked off the summer by bringing its A220 fleet online. Eventually that should be good news for passenger comfort. But the teething pains the carrier is experiencing today are bad news for passengers and the airline alike, especially as peak summer travel hits.
Sacramento, Rapid City vie for Breeze Airways service
Both Sacramento and Rapid City want to see Breeze Airways planes in the year ahead. Federal grant money could help make that happen.
Breeze brings transcon service to Westchester/White Plains
Los Angeles, San Francisco, and Las Vegas will all soon be available as nonstop destinations from White Plains, flown on Breeze Airways’ brand new A220-300 aircraft. These are three of the seven new destinations the carrier will add as it opens operations from the airport just north of New York City.
In search of growth: Where the Summer 2022 US market is flying
Domestic US travel is back. And, in many ways, not at all what it once was.