Delivering a differentiated product in a crowded and commoditized market can be challenging. Breeze Airways rebranded its premium cabin seats as Ascent, hoping to highlight how it differs from traditional first class products, both in what it does include and what it does not.
USB
Luxair powers up with Burrana USB ports
Luxair’s 737-800s are getting power ports on board. The carrier selected Burrana to deliver USB-A jacks nose-to-tail as part of a cabin upgrade across the type.
Qantas refines its first class suites for Project Sunrise A350s
We’re still nearly three years away from service launching, but Qantas continues to tease out how it plans to make 20+ hours on board comfortable for passengers flying on its longest routes.
Korean Air speaks a new design language with A321neo launch
It’s out with the blue and in with the new as Korean Air revealed an updated cabin design for its Airbus A321neo fleet.
Air Canada boosts A220 fleet plan
Air Canada will add another 15 A220-300 aircraft to its fleet. The carrier announced it will exercise options expanding its commitment to 60 A220s, with 31 currently in service.
Dash 8 adds IFE/C with Starlink option
In-flight WiFi connectivity is coming to the turboprop market. De Havilland Aircraft announced a series of enhancements to its Dash 8-400 offering, including integration of a Starlink in-flight internet kit on board.
Virgin Atlantic launches "Retreat Suite" in A330neo Upper Class
Virgin Atlantic is the latest airline to offer a differentiated experience for some passengers in its business class cabin. The carrier introduced the Retreat Suite, a more premium version of its Upper Class suite, as part of the unveiling of its new A330neo interior.
Astronics boosts cabin WiFi, power offerings
Airlines can now deliver power and WiFi on board more efficiently, thanks to the next generation of Astronics offerings. The company’s new CabinAXe wireless access point and EmPower® UltraLite G2 USB power solutions each bring notable upgrades to their respective product line.
Burrana secures power line-fit access for A320 family
The Burrana RISE in-seat power solution has achieved line-fit approval on the Airbus A320 family of aircraft.
Norse Atlantic’s four inaugural routes on sale
Norse Atlantic will bring its 787 “Longships” across the Atlantic Ocean beginning in June. The carrier formally launched its first four transatlantic routes, with New York City, Los Angeles, and Florida connecting to Oslo from this summer.