The Business of Passenger Experience
Chalk up another split fleet for inflight connectivity. The latest intelligence in to PaxEx.Aero suggests another A350 operator will add a new vendor to its IFC roster.
In the Americas the relationship between Gogo and TMobile to deliver complimentary inflight wifi to passengers is well established. Europe is about to see a similar solution launch. Telekom and Lufthansa Group are teaming up to deliver connectivity in the sky as part of the mobile tariff on the ground.
Hong Kong Airlines celebrated the delivery of a new tranche of A350s this week, bringing new inflight products to the carrier. The airline’s early A350 deliveries were originally built for Azul; the current set were meant for HK Airlines all along. That means different seats, entertainment systems and inflight connectivity kit on board.
Taqnia Space is on the cusp of launching its UON service with Saudia. The kit will go live on a pair of A320s later this month according to Mustafa Murad, the company’s Aero Program Head. In a conversation at the Aviation Festival in London this afternoon Murad also detailed some of the unique propositions for the company’s offering, including a business model bound to look attractive to airlines.
LATAM is set to retrofit more than 200 aircraft as part of a major update to its fleet. The carrier will invest $400 million to refresh the interiors on both long-haul and short-haul planes, with new seats and more Gogo 2Ku flying.
Airlines in India could be online as soon as October. The legal wrangling is approaching its final phase, after which Jet Airways and Global Eagle are expected to be the first to activate satellite-based inflight connectivity services.
FlyDubai's 737 MAX aircraft feature the carrier's newest interior (including lie-flat beds in business class). Alas, as delivered from Boeing the passenger experience of these planes was incomplete as they did not carry an inflight wifi service on board. Sharp eyes will note that some of the planes are finally sporting radomes. That's good news for passengers and for the vendor delivering the connectivity service on board.
Viasat continues its legal battle against Inmarsat’s European Aviation Network. The company indicated it would challenge the ruling issued by Belgian authorities earlier this month approving EAN’s ground components complimentary service on the S-Band network.
Gogo 2Ku installations continue to spread globally. Cathay Pacific is the latest airline to be spotted with the radome atop its aircraft.
Growth is all but assured in the inflight connectivity market. Global Eagle is among the operators seeking the upside potential in its its revenue base and margins. But the company takes a slightly different approach to generating service revenue compared to others.
Content is part of the plan. Premium services are part of the plan. Convergence of the entire passenger experience matters greatly. And Chief Commercial Officer Per Norén is confident that the approach can save the company money on the bandwidth side, deliver a better and more profitable offering for airlines and give passengers the content they really want.
Revenue per aircraft is flat right now, but the Norén has big ideas on how to change that. Everyone wins, assuming it all works.
