The Business of Passenger Experience
It launched as Gogo Vision Touch. Delta Air Lines would be the initial customer but plans were in place to expand the offering to other airlines. Those plans still exist in a roundabout way, but it no longer appears that Gogo is involved in the product as Delta carries this wireless IFE solution forward.
Can a massive airline deliver disruption in the inflight entertainment world? Delta Air Lines hopes the answer is yes as its Delta Flight Products (DFP) group formally launches its wireless IFE solution. Can a massive airline deliver disruption in the inflight entertainment world? Delta Air Lines hopes the answer is yes as its Delta Flight Products (DFP) group formally launches its wireless IFE solution. That's bad news for pretty much every other vendor in the inflight entertainment market today.
Delta passengers get to learn a new boarding process starting in January. The carrier announced a revised, “Branded Boarding” process today, aiming to “create a consistent, clear experience from booking to on board” as well as minimize crowding at the gate.
American Airlines’s premium transcon service will soon fly to Boston. The carrier is adding two daily trips between Los Angeles and Boston Logan on the A321T aircraft, making it the only airline to offer first class and business class on the route. The new service starts on 2 April 2019 with seats on sale beginning 3 December 2019.
It was supposed to be a massive shift of market share in the inflight connectivity world. Former Panasonic Avionics executive David Bruner claimed significant numbers of Southwest Airlines aircraft would see the Global Eagle kit uninstalled, replaced with PAC's solution, along with the ongoing line-fit deliveries. Instead Global Eagle is replacing PAC on the small number of 737s that were installed. And that might not even be the largest challenge Panasonic faces today.
In the couple months since PAC's partnership announcement with Inmarsat the company has pushed a two pronged approach to its future business. One one side sits the core competencies of its inflight entertainment business. On the other, driven by many of the new faces in the company's leadership, comes a shift towards a services operation. Both sides face challenges.
Last Friday's news of a new wireless IFE offering on Delta's A330neo fleet suggested a high likelihood of the Gogo Vision Touch product expanding beyond the carrier's A220 fleet. New - and unconfirmed - details now suggest another, somewhat unexpected vendor in play.
The add-on order for ten more Delta A330-900neo aircraft is not nearly as significant as a couple of the cabin amenity changes it includes.
The balance between crowded airport lounges and the incremental revenue realized from selling access reached a tipping point for Delta Air Lines. Effective immediately the carrier no longer sells single visit passes. Annual membership costs will also increase in 2019.
SkyTeam lost its largest mainland China airline this week. China Southern announced it will quit the alliance in 2019. The non-renewal of the membership contract will see the carrier transition out of its alliance relationships in the coming year. This is not a hard stop of relations; rather, the changes are likely to roll out over time. It is also not a surprise.
United Airlines joined Delta Air Lines in seeking additional service to Shanghai. The move puts American Airlines in a bind as that carrier hoped to squat on route authorities that are now in demand by the competition.
