Passengers won’t pay for more space on planes. This is the commonly accepted mantra and driving logic behind the ongoing “densification” efforts to squeeze more seats onto planes. And, for the most part, that’s proven true. A growing subset of travelers are, however, willing to pay more. Delta Air Lines’ Premium Select will expand across the widebody fleet to capture even more of that revenue.
United Airlines’ President Scott Kirby slipped news about a potential new domestic premium economy offering into an investor briefing this morning. What will it look like? When will it roll out? What will it replace? Of course, no answers to these important questions, but here are some interesting ideas to consider as United moves forward on this effort.
Post-purchase upselling to drive ancillary revenue is big business for Delta Air Lines and poised to grow. Adding frequent flyer points to the mix is part of that plan, with significant potential upside for passengers and the carrier.
The introduction of Delta Premium Select may be the most significant change the carrier has seen in a decade or more. Here’s how the product fared on its inaugural service. Plus tons of photos!