The Business of Passenger Experience
As Alaska Airilnes shifts its aircraft to Gogo's 2Ku offering passengers will see increased bandwidth, hopefully driving an increase in the number online. But a change in the way the product is priced could throw a wrench in those plans.
It worked, exactly as advertised. That was the main takeaway from last week’s media demo flight of the new SAS high-speed inflight internet service on the carrier’s single-aisle fleet. The part where it is free for many passengers is great news, too.
Spirit Airlines will add inflight wifi as it seeks to improve the onboard passenger experience. The carrier's full fleet will carry Thales FlytLIVE hardware by the end of Summer 2019.
We’re mere months away from seeing inflight internet take to the skies over India. Regulators approved the services, with a licensing scheme to be delivered in the next 90 days. Like many things in India it comes with a catch, but at least one airline is poised to activate as soon as the final details are realized.
Sticky 2Ku antennae will cost Gogo north of $25mm to repair or replace, and that's not the only challenge new CEO Oak Thorne faced as he presented his first quarterly earnings call for the inflight connectivity provider.
New seats, new screens and more live television took flight one JetBlue this week. The first of the restyled A320 planes is now in service, delivering upgraded amenities. And 12 extra seats on board.
It has been flying for a while, but the high speed Inmarsat Global Xpress (GX) service is now officially live on Qatar Airways. Some 130 777 and A350 aircraft will eventually carry the kit. And all passengers still get a free hour of connectivity on board.
The newest delivery to Alaska Airlines entered service last week with a special addition on board. Ship N927VA, an A321neo, is now flying throughout the Alaska Airlines network with Gogo’s 2Ku inflight internet service installed. This is the first Alaska Airlines aircraft to operate with the kit.
Commercial success in the inflight connectivity business is anything but easy. That isn't stopping newcomers from trying. Saudi Arabia's Taqnia Space group launched the UON offering earlier this month and it has potential. But like other offerings in the market there are questions about how well it can scale up to meet demand (both bandwidth and profits).
Following the unexpected transition to a new CEO further management shakeup is hardly unexpected. Gogo took that step this week, announcing three new senior leadership positions in the company.
