Perhaps no airline sees itself as an innovator more than airBaltic.
The company’s latest move – to issue 10,000 more NFTs tied to its loyalty program – raises questions about whether the airline is innovative or simply chasing a shiny buzzword.
The Business of Passenger Experience
Sensing an opportunity to cash in on the hype, Latvian airline AirBaltic is now issuing non-fungible tokens (NFTs) to celebrate its destinations. The company intends the campaign to “serve as a tourism campaign for Latvian cities” with the funds raised a small side benefit. Emissions impact, be damned.