Perhaps no airline sees itself as an innovator more than airBaltic.
The company’s latest move – to issue 10,000 more NFTs tied to its loyalty program – raises questions about whether the airline is innovative or simply chasing a shiny buzzword.
AirBaltic
Delta, airBaltic to launch codeshare partnership
Delta Air Lines plans to add more than 20 new codeshare routes in Europe, partnering with Air Baltic. The move, if approved by regulators, will see Delta’s DL code applied to flights from 16 European cities to Air Baltic’s three gateways at Riga, Tallinn, and Vilnius.
AirBaltic rides the NFT hype, minting an emissions mess
Sensing an opportunity to cash in on the hype, Latvian airline AirBaltic is now issuing non-fungible tokens (NFTs) to celebrate its destinations. The company intends the campaign to “serve as a tourism campaign for Latvian cities” with the funds raised a small side benefit. Emissions impact, be damned.
AirBaltic commits to CS300 fleet growth
AirBaltic loves its CSeries jets. The Latvian carrier is set to dramatically grow that fleet. Today’s deal with Bombardier, inked just over one year since the first CS300 arrived in Riga, adds at least 30 more of the type to its fleet.