Passengers can now buy elite status on airBaltic as part of the company’s efforts to bring NFTs into its loyalty program. Members of the airBaltic Club who acquire 25 of the company’s Planies NFTs will receive the VIP status tier in the program.
Air Europa arguably* made history earlier this year, selling the first plane ticket as an NFT. Now the carrier is moving to expand on that effort, launching an NFTicket platform to sell regular flight bookings as NFTs, in addition to its normal reservations process.
Subscription products are a booming segment for the air travel industry. Sprinkle in a dash of Web3 and the airBaltic Planie NFT collection comes to life.
Looking for Silver Elite status in the Etihad Guest loyalty program? It can be yours for just $349, as part of the carrier’s initial foray into the Web3 world and NFTs.
A new generation of airline loyalty programs is coming, developed, tracked, and sold on the blockchain. And airBaltic is leading the charge. CEO Martin Gauss explains how the company sees its Planies NFT program as a launch pad to a fully tokenized loyalty scheme.
Perhaps no airline sees itself as an innovator more than airBaltic.
The company’s latest move – to issue 10,000 more NFTs tied to its loyalty program – raises questions about whether the airline is innovative or simply chasing a shiny buzzword.