Perhaps no airline sees itself as an innovator more than airBaltic.
The company’s latest move – to issue 10,000 more NFTs tied to its loyalty program – raises questions about whether the airline is innovative or simply chasing a shiny buzzword.
blockchain
AirBaltic rides the NFT hype, minting an emissions mess
Sensing an opportunity to cash in on the hype, Latvian airline AirBaltic is now issuing non-fungible tokens (NFTs) to celebrate its destinations. The company intends the campaign to “serve as a tourism campaign for Latvian cities” with the funds raised a small side benefit. Emissions impact, be damned.
Blockchain sales hit the million dollar mark for S7 Airlines
Can a blockchain-based ticketing infrastructure deliver real world revenue results? For Russia’s S7 Airlines the month of July presented a million reasons to believe the answer is yes.
Emirates Skywards, Loyyal bring blockchain loyalty to life
A new era is here for loyalty programs as blockchain-based partner integration comes to life. The fact that the implementation between Emirates Skywards and Careem doesn’t really need to be a blockchain solution is a big part of what makes this so special.
IATA Coin: A blockchain play by and for the airline world
Airlines transferring funds via blockchain? Turns out this is not a far-fetched, future vision. It is reality today thanks to a cryptocurrency known as the IATA Coin.
Air Canada’s blockchain play: Less than meets the eye
A major airline commits to blockchain as a distribution avenue. That’s the story being spun about Air Canada’s deal with Winding Tree. And, to some extent it is accurate. But one key point remains relatively muted in the reporting: Air Canada really is not doing anything with blockchain.
Loyalty Live: A peek inside the Blockchain-Loyalty world
“Tokenized cryptorewards” and other buzzwords flew around the room at Loyalty Live in Chicago last week. Fortunately the hype was (eventually) countered by a bit of loyalty program reality. Blockchain will not save or even truly transform loyalty programs. But it has a role and we were fortunate to discuss that for 20 minutes on stage.
Singapore Airlines’ Krisflyer Blockchain Bullshit
Are frequent flyer “cryptomiles” the next big thing? Sadly, you’re likely to hear a lot about that in the coming years, including today’s announcement from Singapore Airlines. Alas, it is mostly buzzword bullshit.