Perhaps no airline sees itself as an innovator more than airBaltic.
The company’s latest move – to issue 10,000 more NFTs tied to its loyalty program – raises questions about whether the airline is innovative or simply chasing a shiny buzzword.
The Business of Passenger Experience
Sensing an opportunity to cash in on the hype, Latvian airline AirBaltic is now issuing non-fungible tokens (NFTs) to celebrate its destinations. The company intends the campaign to “serve as a tourism campaign for Latvian cities” with the funds raised a small side benefit. Emissions impact, be damned.
A new era is here for loyalty programs as blockchain-based partner integration comes to life. The fact that the implementation between Emirates Skywards and Careem doesn’t really need to be a blockchain solution is a big part of what makes this so special.
“Tokenized cryptorewards” and other buzzwords flew around the room at Loyalty Live in Chicago last week. Fortunately the hype was (eventually) countered by a bit of loyalty program reality. Blockchain will not save or even truly transform loyalty programs. But it has a role and we were fortunate to discuss that for 20 minutes on stage.
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